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Thought Essays
Mental Models
Your Ideas, Examined
Consultancy
About
Mental Models
The Hundred Idea Sketch
How to create novel ideas every time.
Oct 6
•
Rachel O'Brien
3
The Identity Asset
Building personal brand for artists and creatives.
Sep 9
•
Rachel O'Brien
3
The CAP Model
A framework for brand partnership strategy.
Aug 5
•
Rachel O'Brien
2
Ideas As Capital
What makes an idea economically valuable? Ideas are a form of capital that generates disproportionate value when nurtured, leveraged, and distributed…
Jul 1
•
Rachel O'Brien
2
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