Ideas Economy

Ideas Economy

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The CAP Model
A framework for brand partnership strategy.
Aug 5 • 
Rachel O'Brien
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Ideas Economy
Ideas Economy
The CAP Model
Ideas As Capital
What makes an idea economically valuable? Ideas are a form of capital that generates disproportionate value when nurtured, leveraged, and distributed…
Jul 1 • 
Rachel O'Brien
2

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Ideas Economy
Ideas Economy
Ideas As Capital
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