Mental Models

The five drivers of cultural distinction

Building structures that drive ideas as defensible, ownable, and economically useful.

Jan 5 • Rachel O'Brien

The Continuity Complex

How ideas evolve from spark → structure → scale without losing their essence.

Dec 1, 2025 • Rachel O'Brien

The Hundred Idea Sketch

How to create novel ideas every time.

Oct 6, 2025 • Rachel O'Brien

The Identity Asset

Building personal brand for artists and creatives.

Sep 9, 2025 • Rachel O'Brien

The CAP Model

A framework for brand partnership strategy.

Aug 5, 2025 • Rachel O'Brien

Ideas As Capital

What makes an idea economically valuable? Ideas are a form of capital that generates disproportionate value when nurtured, leveraged, and distributed…

Jul 1, 2025 • Rachel O'Brien

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