Ideas Economy

Ideas Economy

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Money and attention
Five shared principles in money, energy, and ideas.
 • 
Rachel O'Brien
The placebo effect on imagination
How directed attention builds ideas into real-world value.
 • 
Rachel O'Brien
The long game that powers creativity
Rethinking venture growth beyond short-term wins.
 • 
Rachel O'Brien
The marriage of creativity and risk
How tomorrow’s value is held in the courage to imagine.
 • 
Rachel O'Brien
The CAP Model
A framework for brand partnership strategy.
 • 
Rachel O'Brien

July 2025

The lifecycle of connection
Five design principles for building self-sustaining communities.
 • 
Rachel O'Brien
Anchor your advantage in cultural fluency
How social relevance equips brands and people with influence, clarity, and commercial power.
 • 
Rachel O'Brien
What makes good ideas die, or live?
How to think about idea-based innovation in modern markets.
 • 
Rachel O'Brien
The Obscurity Loop: why the coolest brands are impossible to find
How anti-scale builds influence through scarcity and social proof.
 • 
Rachel O'Brien
The proximity principle of collaboration
Creating the group environments for novel thinking and expansion.
 • 
Rachel O'Brien
Ideas As Capital
What makes an idea economically valuable? Ideas are a form of capital that generates disproportionate value when nurtured, leveraged, and distributed…
 • 
Rachel O'Brien

June 2025

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