When we examine economies, ideas as capital are apparent in creative outputs – publishing, music, film, TV, theatre, gaming – in intellectual property – such as technologies, patents, stories, and characters – in strategy consulting, where idea generation becomes the foundation for new pathways forward for businesses. Have you ever considered how a character like Spider Man evolved from an idea into a multi-billion-dollar intellectual property? (At 2021, our friendly neighbourhood friend is worth $27.9 billion USD.) Ideas become valuable once they produce tangible economic, social and cultural output.
Okay that graph was wild
Love it... looking forward to whats next.
Great opening piece, excited to see what else is coming!